Entrepreneurial Spirit: Tips for Creating a Business

When we are embodied with our deepest desire and we are called by acts of service our passion reveals itself. If you are feeling called by your passion to create a business, there are a lot of things to consider. Below are some tips that may help you successfully support your business to fruition.

Stay Organized

When we start thinking about creating a business we might find ourselves overwhelmed by all of the ideas. It's important to organize your thoughts so that you can hone in on the things you want to develop into marketable products. As you create content, you will find more and more ways to cross-promote and monetize your content.

Create a Business Plan

A business plan is an important part of establishing your business. It will help you to clearly describe your products and services, mission and vision, legal formation, market research, financing, and marketing strategy. 

Do a SWOT Analysis

A SWOT analysis is a great tool to help you flesh out your business plan. A SWOT analysis invites you to take a look at the strengths and weaknesses of your business plan. Then, you look at outside factors that affect opportunities and threats to your business. You can do a SWOT analysis at multiple points in creating your business plan. 

You've created your band kit and you've decided on your website's layout. Executing your business plan requires follow-through, and you have to invest the time and energy to take your ideas to market. Select the website layout that is best for your company. Create the brand kit and then hire someone to build your website, unless you want to do it yourself. Hiring a professional can be the best bet if you want your website to be scalable across all platforms and devices. If you do it yourself, you’ll want to visually layout your logo, colors, tagline, messaging, and look and feel into a graphic organizer so that you can make sure that your message is clear across all platforms.

Choose a Mission Statement

A Mission statement is an action-based statement that declares the business’ intentions. Your mission statement is important because it reflects your company’s values. 

Create Your Website

It is important to get it right the first time, so planning your website and site map before you launch your website is important. You want to make sure that you build your site out logically with SEO in mind. You should establish the keywords you are wanting to rank for and make sure that each title, paragraph, and metadata includes the keywords you're trying to rank for on Google. Before you launch your site, you will want to audit your content to make sure that all of the messaging is consistent. You want to make sure that your product descriptions include the keywords you're wanting to rank for, and you want to make sure that you know the bounce rate for your product pages.

Utilize Social Media

Your social media will be important when you begin to implement your digital marketing plan. Typically, social media is a public relations tool unless you are using it for paid advertising. Before you start putting paid advertising behind social media you want to make sure that your profiles are aesthetically pleasing and convey your mission and values. Social media calendars help you to develop aesthetically pleasing content in an organized and consistent way. Social media calendars can help you to deliberately and consistently communicate your message and establish yourself.